Red Classic, the dedicated carrier and fleet maintenance subsidiary of Coca-Cola Consolidated, has been named a recipient of the Rand McNally Safety Program of the Year Award. This recognition highlights Red Classic’s innovative use of technology, driver engagement strategies, and safety-first culture, resulting in significant improvements across its fleet operations.
By leveraging SafetyDirect by Rand McNally, Red Classic has transformed its approach to fleet safety. The company’s data-driven safety initiatives have not only improved driver accountability but also contributed to a dramatic reduction in collisions over the past two years.
“Lives are precious, and as leaders, we don’t put load ahead of safety. Our drivers understand that safety is not just a priority but a core value that defines how we operate. We’re proud to be evaluated not just on operational metrics but on the safety of our people and the communities we serve,” said Bryan Heath, Senior Director of Safety Services at Red Classic.
Key Features of Red Classic’s Award-Winning Safety Program Include:
- Customized Dashboards and Scorecards: Using SafetyDirect, Red Classic tailored safety scorecards to monitor key metrics like distance alerts and following times, enabling precise coaching and performance tracking.
- Quarterly Safety Component Pay: Drivers are incentivized with quarterly bonuses for safe driving practices and penalized for violations, ensuring consistent engagement with safety protocols.
- Recognition Initiatives: Programs like “Zero Heroes,” which honors drivers with a clean record for a full year, celebrate and motivate safe driving behaviors across the fleet.
These efforts have yielded measurable results, including a 50% reduction in collisions in the first year and a 75% reduction in subsequent years. Additionally, driver engagement has increased significantly, with drivers proactively seeking safety scores and feedback from the safety team.
About the Rand McNally Safety Program of the Year Awards
The Rand McNally Safety Program of the Year Awards recognize fleets that achieve excellence in safety management through innovative, effective, and proactive safety practices. These awards celebrate companies that prioritize driver safety, utilize advanced technology, and foster a culture of continuous safety improvement.
